We recently launched our brand new eco concept building at The Build Show, showcasing the bespoke, flexible modular building to thousands of construction industry professionals.
The Build Show was hosted at Birmingham’s NEC as part of UK Construction Week and attracted more than 25,000 building and construction industry contractors and professionals across three days, making it the ideal arena for us to introduce our latest innovations.
As well as putting our modular eco concept in front of our customers, The Build Show gave us the ideal opportunity to network with others in the industry and we left the show feeling like we had learned a lot of lessons.
Modular construction is here to stay
Our stand was located next to the Offsite Theatre, which ran a packed programme of lectures and discussions on the off-site market, which put us in a good position to keep a finger on the pulse of the modular construction conversation.
Across all three days, guest speakers including Andy King of the Modular and Portable Building Association and Phil Smith, senior estates advisor for NHS England, spoke on a diverse range of topics, such as how modular housing can address the UK’s needs; the training and skills shortage in UK construction; and sustainability in modular construction.
The theatre drew a sizeable crowd each of the three days, and it was exciting to see so many people showing an interest in off-site construction and the benefits it can bring. Our stand also attracted a great deal of interest, with our team kept busy fielding questions and enquiries from delegates interested in our flexible modular solutions.
It’s safe to say that the industry has well and truly woken up to the benefits of modular build.
It’s not all about housing
The UK’s housing shortage and the looming skills gap in the construction sector were certainly the hot topics during UK Construction Week, with housing taking up a great deal of space on the Offsite Theatre stage.
However, we had a variety of queries from a vast range of sectors: from farmers looking for modular solutions, to care homes wishing to increase its accommodation space.
Here at Elite, we have been working to educate our customers on the flexibility of modular construction, so it is gratifying to hear people considering modular where they might previously have looked no further than traditional build.
While we understand that housing is a hot-button issue, we want to continue to serve our core markets – providing modular for education, for healthcare and for commercial uses – and we don’t want modular buildings to be boxed in.
That said, it was very interesting to see which way the wind is blowing and we will be keeping a close eye on the development of modular housing in the next 12-18 months.
Taking a stand
Our stand design garnered lots of attention, thanks to its eye-catching design which mimicked the curved lines and timber cladding of our eco concept building.
The aim was to recreate as closely as possible the design principles of one of our bespoke modular buildings, so our stand featured an attractive curved timber roof, built-in windows and doors and warm timber panelling and cladding inside and out.
Putting the time and effort into replicating our new product for the show was definitely worthwhile, giving visitors to our stand an up-close look at the quality of our products and the capability of our designers.
The response from visitors was overwhelmingly positive, and we are very happy with our decision to invest in the stand and showcase our product to such a large audience.
We’re looking forward to speaking to the contacts we made at the show and continuing to educate the market on the flexibility of modular construction.